It doesn’t matter how amazing your service is, how innovative your product or how cutting-edge your team is if no one can find you online, you might as well be invisible.
SEO Sydney can thrust your business into the spotlight, grab revenue-building traffic and triple (or more!) your sales. We do the work for you, so you can do more of the work you’re good at.
We let our work do the talking. Stay because you want to. Go when you’re ready
No Minimum Notice
No Exit, Joining, or Cancellation Fees:
We make it easy for you to come on board. And easy for you to move on.
Account Management Simplified
We don’t have a huge, anonymous sales team. The person you initially speak to will be your engaged account manager, ready to help every step of the way.
We’re proud of our work and operate 100% above board. And we’ll always share everything we’re doing for your business with you.
View your campaign progress in real-time. Like reality TV… only better.
Customised SEO Strategy
Your business is unique. And our SEO strategy will be unique to you as well—no cookie-cutter or plain-vanilla work here.
Search Engine Optimisation (SEO) is essentially a bunch of strategies that work together to improve your website’s online visibility. That means that people can find you when they need you. You can think of it like putting a neon sign above your shop – but on Google’s search results page.
Demand for this service has grown in leaps and bounds as the population in Sydney has continued to grow, and more businesses have been opened, but the amount of first page Google real estate has remained. So, while there are only ten organic search places available, the competition is becoming more and more fierce.
THIS SEO GUIDE
This SEO guide will help you understand the best way to do SEO to ensure you get excellent results the right way. And it will also guide you through GWM’s process and implementation, so you know upfront what to expect if you choose to work with us.
Some SEO companies use shortcuts. But we believe in taking the time to do everything right the first time. This way, you won’t need to waste time and money coming back to the same task later and doing it over again (but right this time). And doing it right means only using white-hat SEO techniques.
Fun fact: Google was named after the word ‘googol’, which is the number one followed by one hundred 0s!
WHITE-HAT SEO SYDNEY
So, what is white-hat SEO?
White-hat SEO is the process of implementing techniques, information and coding on your website to make it rank well on search engines results pages (and especially Google). It’s the process of doing things correctly and not utilising illegal, unethical or underhanded techniques to try to gain an unfair advantage.
The advantage of following these tactics is that search engines will trust your page and continue to grow your ranking. The disadvantage is that it generally takes more time and more work. But you’ll always feel confident that you’ve done things correctly. And you’ll never need to worry about being caught out by search engines at a later stage.
Black-hat SEO is the process of using strategies not promoted by search engines with the sole intention of trying to gain an unfair advantage over your competitors. The main advantage of using black-hat SEO is you may achieve results in a shorter space of time.
But search engines are constantly adapting their technology to weed out people using black-hat SEO strategies. They will penalise those using black hat techniques, and once you’ve been penalised, it can be nearly impossible to recover. In fact, when that happens, you’ll likely need to build an entirely new website on a new domain and start all over again. And that’s not great for any business.
Fun fact: A report covering over five million keywords analysed how much content was displayed for the number one ranking webpage for each keyword and found that it was almost 2,000 words.
Grey-hat SEO is simply a combination of black hat and white hat SEO. Grey-hat SEO can help to mitigate some of the disadvantages of using black-hat SEO outright. But since it still relies heavily on those techniques, it can put you in a precarious position with your business.
When it comes to Google and search engines generally, it’s always best to do things correctly using a white-hat SEO strategy alone.
Doing SEO In Sydney Correctly: The Complete Guide
Our approach is straightforward – take your time to do things right the first time, and you won’t need to waste time and money redoing it later.
CUSTOMISED SEO STRATEGY
When it comes to working with our team, we always create a customised strategy tailored for your business. The first thing we do is send you a questionnaire form to complete. This helps us understand your primary focus and direction for your SEO campaign. It helps us know your plans for the future (both short and long term) and the results you want to achieve.
After we’ve received your completed questionnaire, we’ll have a phone meeting to review everything together. We make sure we’re all on the same page and can answer any lingering questions you have. We’re also happy to help you to set up and install either a Google Analytics or Google Search Console account if you need it (just let us know!).
Then we develop our customised strategy for you, which will rely on a combination of both on and off-page SEO.
Fun fact: Google was initially called ‘Backrub’ when it was established in September 1998.
ON-PAGE & OFF-PAGE SEO EXPLAINED
On-page SEO is the process of ensuring everything on your website (both things that are visible to the user and those that are not) is following best practice guidelines (and making Google happy!). For example, on-page SEO ensures that the images on your website have been correctly optimised to load in a reasonable amount of time in a way that elevates the user experience.
On-page SEO also ensures that things on the back end are all up to scratch. For example, that the metadata has been updated correctly using the right characters and symbols.
On the other hand, off-page SEO refers to all the SEO work that occurs off your website itself. This includes creating local citation listings, forum mentions, social media activity, and links on other websites that can drive traffic to your site over time.
Creating a solid foundation for your website’s campaign (and so your business) is critical. It ensures that the backend structure of your website is set up correctly and ensures the keywords we are targeting have the right search volumes and are capturing the right audience. There is nothing worse than targeting the wrong type of keywords. Otherwise, you could be wasting your time and energy doing SEO at all.
In Australia, Google has around 94% market share within the search engine space.
RESEARCHING YOUR COMPETITORS
It is also essential to review what your competitors have done well in the SEO space and see what is working for them. If they’ve achieved backlinks from particular websites with outstanding metrics, we will do the same for your website.
The Research Department will use the information you provide on the questionnaire form as the starting point for your keyword research. However, they will also review all of your main competitors for additional suggestions. We use Google Keyword Planner to identify keywords people are typing in and the search volume for those keywords. We have a big focus on helping you to rank for targeted keywords with a high search volume (which means more people will find you on Google). These are also known as ‘money keywords’ or ‘short-tail keywords’.
KEYWORD TYPES: SHORT & LONG TAIL KEYWORDS
A short tail keyword is a keyword with three words or less. Naturally, a long tail keyword is one with four or more words in it. They both have their advantages and disadvantages and your customised strategy will likely use elements of both.
However, our deep experience has shown that SEO works best when you rank for keywords with a higher search volume on your main web pages. You can then use blog posts to help you rank for long-tail keywords, which are often the answer to questions that people ask on the search engines themselves.
SEO Sydney, Best SEO Sydney, SEO Agency
Higher search volumes
Harder to rank for
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Easier to achieve results.
Lower search volumes
CREATING A FOUNDATION FOR YOUR SEO CAMPAIGN
In the first month of your campaign, we will also create a keyword mapping document. The purpose of this document is to map out all of the keywords we plan to target. We do this by creating individual pages for each set of keywords.
Our clients often ask why it’s essential to make so many pages. Let’s look at it from Google’s point of view. Whenever someone types in a keyword, they are essentially asking the search engine a question. And it’s the role of the search engine to deliver the best results, or the best answers, to that question. If they don’t, they risk the user having a negative experience, failing to find the information they’re looking for and jumping to a competitor’s search engine.
Google doesn’t want that (and neither do Yahoo or Bing…). It’s in the search engines best interest to gain and maintain a reputation for being the go-to search engine for finding the information the user needs when they need it, quickly and easily.
Here’s an example. Imagine you own a pet shop, and you want to grab more traffic on Google. To do that, you could target all of the keywords on the home page, such as ‘buy a new dog’ and ‘buy a fish’ and more. Now, imagine there’s someone who wants to buy a dog for their child’s birthday. They sit down and type ‘buy dog Sydney’ into Google. Now Google’s algorithm is trying to decide which page will deliver the best information to the user. It finds your page and one other.
Option 1 (Your Page)
A page covering all types of animals, including dogs, cats and fish.
Option 2 (Your Competitor’s Page)
A page whose sole purpose is to inform the user of everything they need to know about buying and caring for pet dogs. It covers the history, different breeds, health and maintenance information.
SEO TAKES WORK
When the world wide web was first evolving, it was possible to rank highly quickly because the web was much smaller. Many businesses didn’t even have a website, and search engines had relatively few options to select from.
Today things have changed. Today there are well over one hundred million active websites. Nearly every business you encounter will have some form of presence on the internet, and search engines have almost limitless options. If you want to rank above your competitors now, you need to deliver the best and most informative page possible.
Google bought YouTube in 2006 for 1.5 billion dollars, and currently, around 400 hours of video are uploaded to YouTube every 60 seconds.
Good SEO relies on good content. At the beginning of your campaign, our SEO copywriting team will review the content on all of your existing pages to see how well it’s working. Then they’ll create a new document to incorporate the changes necessary and bring it in line with SEO best practices.
The team will review things like the amount of content, keyword density and the implementation of heading tags (also known as H tags). All of our suggestions will be shared with you for your review, and you can then make edits and suggestions to the content to ensure it’s in line with your brand vision.
Once we’ve collaborated and agreed on the content, our developers will implement all of the changes onto your site for you. We then also request page reindexing to encourage Google to rescan the page and get your new content (and keywords) working for you as soon as possible.
In the first month of your campaign, we will also conduct a comprehensive technical analysis of your website to ensure nothing is holding you back from being displayed in Google’s search results. The technical audit looks at your website’s foundations — because if something isn’t working well there, no amount of excellent SEO work will give you the outcomes you deserve.
A website is made of many different components. We review each one individually to see if there is any room for improvement. Then we put together a report with any suggestions we have for fixes and improvements. This helps us (and you!) remain firm with our core value of always taking the time to make sure everything is done correctly the first time. Do it once. Do it right!
Up to this point in the campaign, we have primarily been discussing on-page SEO. But off-page SEO is important, too.
According to Google, their search algorithm consists of over 200 ranking factors. But not all are weighted evenly. Imagine you were off to buy yourself a new car. For most people, the price would be one of the most critical factors. Whether or not it has LED or halogen headlamps would usually be less important (though it would still be something to consider).
The same holds true in SEO. But instead of price, in SEO, the factor that has the most weight by a very long way is a website’s page rank score.
PAGE RANK SCORE EXPLAINED
Page Rank is a website score from 0 to 100, with 0 being the lowest and 100 being the highest. The higher the score, the stronger its authority relative to every other website on the planet. By way of example, Facebook is the strongest website on this planet with the highest Page Rank score. Of course, we’re not all Facebooks (or even nearly!). And typically, a brand new website on a newly registered domain will start with a score of 0.
Page rank is also commonly known as Domain Authority (DA) or Domain Ranking (DR). Page Rank is Google’s website score, while the others are variations developed by different companies. Google used to share the Page Rank scores openly, but since 2014 have stopped that practice. But at the end of the day, whatever phrase is used, they all refer to the same thing – your website’s strength compared with every other website.
Based on Google’s 2020 revenue, they make almost $700 in profit every second of every day.
WHY DOES PAGE RANK, DOMAIN AUTHORITY OR DOMAIN RANKING MATTER?
Your website score matters because it is the strongest ranking factor. In fact, it trumps all the others by a very long way.
Let’s use a hypothetical example. Imagine you needed to hire a car mechanic, and you had two options.
You could select your best friend who you have known since high school. They live around the corner from you. You catch up with them every weekend. And they are a qualified mechanic. OR
You could select a random mechanic from your neighbourhood. You don’t know them. You don’t know their values or abilities. But you do know they are at least qualified as a mechanic.
In this scenario, the average person would almost always select their best friend because they TRUST them. You most certainly wouldn’t check their reviews or request any references because you don’t have to. They are your loyal friend, and you wouldn’t doubt they are the best person for the job.
When search engines decide who to rank in the top position in their search results, they use the same main factor – TRUST. And that means that their first option will be the website they have the strongest relationship with. Building a relationship with Google (and any search engine) means working within the parameters that they set for ranking (white-hat SEO techniques), creating solid content (you can think of this like having a chat with a friend) and showing them that you are well-liked by others.
Google wants to ensure that the results they are displaying deliver users with the best possible experience. Otherwise, they risk creating a negative user experience and risk losing market share to other search engines. In other words, if they don’t give you the results, information and answers you want when you sit down to search for something, you’ll simply use someone else. And that’s bad for their business.
CAN YOU IMPROVE YOUR WEBSITE’S PAGE RANK?
Yes! It is possible to improve your website’s Page Rank score. One of those ways is by obtaining backlinks from other websites.
When it comes to your website, there are two main types of links:
Internal links are links on a webpage pointing to another page on the same website.
Inbound backlinks are links from one website’s web page to an entirely different website page.
Both are important to SEO, and internal links will be part of your on-page SEO strategy. Backlinks, on the other hand, are part of your off-page SEO strategy.
In 1997, Google attempted to sell their business to Yahoo for 2 million dollars, but it was rejected. In 2002, Yahoo offered to buy Google for 2 billion dollars. Of course, Google rejected Yahoo’s offer.
Different Types Of Backlinks
There are three types of backlinks: neutral, negative and positive.
Negative backlinks typically come from websites that have received a manual webspam action from Google. This happens when a website has continually and deliberately tried to deceive search engines and users by using black hat strategies.
These websites might, for example, create keyword-heavy content that is the same colour as the background to hide it from viewers but tries to force better ranking by search engines. Or build doorway pages with duplicate content to rank for locations where the business does not even have a legitimate address. Or even have illegal malware installed to try and trick users into providing personal information such as credit card and bank account information.
Another type of page that will deliver negative backlinks (and which Google particularly dislikes) are those websites that have been built solely to sell backlinks. These websites are also known as Private Blog Networks (PBNs). Paying a website solely to achieve a backlink is against Google guidelines and could result in very heavy consequences for your website and your business.
Regardless of where or how they originate, negative backlinks can significantly impact how well your site ranks and is something you definitely want to avoid. If a link seems too easy to get, it’s probably not worth getting at all and may do more harm than good.
On the other hand, the more difficult a backlink is to get, the more it’s worth (generally). So, the best place to have a backlink to your site is inside the main content section of another high ranking webpage. The higher the link’s location and the better the website where it originates, the more value it will be given by Google.
One great way to do this is via guest posts for high-quality, niche-related websites. When writing a guest post, you should include a relevant backlink to your website towards the beginning of the article to get the highest value. But remember, Google is always looking for any signals that may appear unnatural. So, make sure it makes sense in the situation, and ensure you use various approaches when it comes to your backlink strategy.
Every day, up to 20% of online searches are new and unique and have never been searched before.
CONDUCTING A BACKLINK ANALYSIS
In most cases, when you begin working with us, we’ll conduct a full backlink analysis. Our expert Technical Team will review every backlink you currently have and evaluate if the backlink adds positive, negative or neutral value to your campaign.
Once the review is complete, we’ll shoot you through a comprehensive report for your review with recommended actions included. Of course, we’ll never do anything on or to your website without first reviewing it thoroughly with you and obtaining your consent. And we will use our experience and in-depth industry knowledge to do everything we believe possible to help improve your website’s online visibility.
That being said, we’re always aware that it’s your website and your business, so, ultimately, your decision. And we’ll always seek your approval before implementing anything.
Currently, we are a team of 48 staff members, and 41 of those are employed with the sole purpose of creating high-quality backlinks. We have our staff resources dedicated in this way because backlinks are an essential component of SEO.
While creating low value or negative backlinks with dodgy, effortless methods is quick, it’s not the best way of doing things. And you could end up with significant negative consequences to your overall business (and no one wants that!).
We specialise in creating high-quality backlinks that will naturally improve your website’s Page Rank day by day and month by month. As a result of our ongoing work, you will build your keywords and authority and develop a stronger relationship with Google. You’ll see the number of visitors to your website increase, the number of inquiries grow and, most importantly, the amount of revenue to your business’s bottom line getting bigger and bigger.
It’s worth the time, effort and work.
Backlink Creation Departments
Our backlink creation process is made up of six different departments working together.
WEBSITE RESEARCH TEAM
The job of the Website Research Team is to identify high-quality websites that may be suitable for link acquisition for your website. For a website to be considered, it will need to meet our stringent criteria, including:
Ensuring it has a Domain Authority or Domain Ranking score of at least 20 or higher.
Auditing its backlink profile to be sure they are doing things correctly on their website.
Analysing blog posts already on their website to make sure they are consistent with the articles we create.
Making sure they have a good standing with Google and haven’t received either a manual or technical penalty action.
Examining the amount of organic traffic visiting the website monthly. Doing so also helps determine if the website is a trustworthy website with a genuine following or if it’s PBN.
Once the website has passed our stringent criteria, our experts will share their findings with the Website Outreach Team.
Website Outreach Team
Once the Website Outreach Team has been notified that a website has been analysed and considered acceptable, they will begin the outreach process. This essentially means that they can start getting in touch with the website owners to organise possible backlinks with them.
They use various tools to find the correct contact information and once they have that, reach out to them about creating an article. In general, only 1-3% of websites they reach out to will give the go-ahead to create an article for their website.
The outreach process also helps us confirm that the website is genuine and will create a positive backlink for you. If the owner comes back with a request for financial compensation, we know they aren’t actually genuine but probably exist purely to sell backlinks.
Content Research Team
Once we’ve located a great website and have reached out and been approved by them, they’ll generally provide us with a brief about the article they’d like written for their website. Most website owners are very protective of their websites (as they should be) and want to ensure that our article will add value to their readership and followers.
Their brief will usually include the topic, the length of the article and the number of images. The Content Research Team will take that brief and gather the correct information and solidly researched data from reputable sources and collate that for the Copywriting Team.
The Copywriting Team will use all of the information provided to create an engaging, well-written and brand-focused article that meets the website owner’s requirements. An important metric in SEO is dwell time. Google monitors how long a visitor spends on a page and uses this to understand if visitors find the page helpful and engaging. This ‘dwell time’ then becomes a ranking factor, so it’s important that the Copywriting Team focuses on writing content that keeps the reader reading, engaged and on the page.
The Copywriting Team typically needs to follow a specific tone style to ensure consistency with other published articles on the site. They also need to make sure they create a certain number of graphs and headings and even ensure there is enough text per paragraph. All of these SEO factors are considered so that the article does well for the site where it’s posted and drives good traffic via your backlink.
Once the team completes the article, it’s transferred to the Proofreading Team.
The Proofreading Team reviews each article with a fine-toothed comb. Two separate proofreaders proofread each article to be sure it reads well, is free from typographical errors and fits the tone of voice of the website owners.
The Proofreading Team takes into account whether the website uses American, Australian or British English and ensures that all grammar, spelling and other items are entirely in line with that style. Once the Proofreading Team is satisfied that they have crossed all the Ts and dotted all the I’s, the article is transferred to the Imagery Team.
The Imagery Team’s role is to gather high-quality, well-matched images from around the web to elevate the article’s written content. Most of the photos used will come from several stock photo websites we subscribe to. Because we’ve paid for the rights to use these images, you can be confident that you’ll never have any issues with copyright or infringing on other people’s work.
Sometimes the website we’re working with prefers to use unique images generated for their site specifically. In those cases, they develop their imagery via their equipment, and we work with them to ensure it meshes well with the article’s content.
The Local Citations Team
Our local citation team is responsible for creating directory links for our clients each month. As you know, these link types don’t add any real value to your website’s page rank. But creating them is important anyway because it helps your backlink profile to appear natural and organic. And that keeps Google happy.
If we only created high-quality backlinks each month, it might appear artificial to search engines. To counteract that, we create around half a dozen of these links each month. Each of these will also be shared with you in your reporting dashboard monthly, so you can see where you’re listed.
We have a list of around 120 local directory websites. Once your website has been added to each of them, we won’t need to worry about local citation link creation anymore and can focus on generating more high-quality backlinks. At this point, there’s no more risk to your backlink profile because you’d already have over a hundred referring domains in your pocket.
WHY SELECT US
We know that the best way to keep you loyal to us is to provide you with a consistently high level of service, superb quality of work and incredible results that you just can’t get anywhere else.
Our philosophy is that you don’t need to lock clients into contracts when you do a fantastic job. So we’ll never ask you for a contract. And you’ll only pay us for the services we are doing for you each month.
No Minimum Notice, Exit, Joining or Cancellation Fees
Everything with us is a monthly cost, literally! We don’t charge fees for new clients to sign up or for clients who have decided to pause their campaign.
And, if you do decide to either pause or cancel your campaign, we will still complete any work you’ve already paid for.
Account Management Simplified
For your campaign, you will only have two main points of contact. You will deal with Leila for anything to do with money, credit cards, statements, invoices or the like. And for anything to do with SEO, Google Ads Management, website issues or anything else, you’ll deal with your primary digital marketing specialist, Ryan.
Both are experts in their areas and are here to help you get the most out of our working relationship.
Real-Time Reporting Dashboard
You’ll be given access to a real-time reporting dashboard. Here you’ll be able to monitor all your important metrics, such as the number of keywords your website ranks for and how all your keywords are performing in the search results—our software tracks and records how your keywords are performing daily and since the inception of your campaign.
We are proud of our work and will gladly share everything with you monthly. You will be given access to any links we have created for you within your reporting dashboard. Also, you are welcome to ask questions whenever you like, and we encourage regular meetings. It’s vital that you feel well informed and know exactly where your money is going each month.
Customised SEO Strategy
Every business is different, so we create a customised strategy for every client. Every website will have a specific reason or set of reasons, which prevents it from maximising its potential in the search engine results pages (and so maximising its revenue potential as well!).
Our job is to identify those challenges and create a tailored strategy to bring the website up to its full potential.
How much does SEO in Sydney cost?
Unfortunately, there isn’t an easy way to answer this question because every industry and business are different. The best thing to do is give us a call. We’re happy to meet with you to work out the most suitable solution for you.
How long does SEO take to generate results?
Many variables can impact how quickly you will achieve results. However, you will begin to notice improvements from the first couple of months of your campaign. In most cases, you won’t move from position 100 to position one in one month. But you will notice your keywords gradually improving as each month passes.
Do you outsource your work to other companies?
Absolutely not! We are a team of 48 and complete everything internally. However, in certain circumstances, we may approach the company that built or hosts your website to gather specific information. Still, where possible, we will always take care of everything internally.
Can you share examples of your work that you have achieved for others?
We certainly can! However, due to privacy reasons, we can only share clients’ results that have provided us with their consent.
How do you accept payment?
As a digital marketing company, GWM has moved all of our accounting online, and we use a company called Ezidebit for all our payments. It’s quick and easy. All you need to do is load your credit card information (including Amex and no additional cost), and your payment will be automatically deducted each month. And you can cancel, pause or make changes to your campaign whenever you like. Just let us know.
Do you offer SEO contracts?
Don’t even think about it! If we do the best job and deliver exceptional results to our clients regularly, there is absolutely no reason to lock them into a contract because they’ll have no reason to leave.
Give us a call today. Let’s work together to ramp up your online visibility, increase your revenue-driving traffic and rocket your sales into the future.