Here at SEO Services Sydney we do not only build your website to gain traffic. We do work on developing your site’s search presence and improve the off-site SEO for more exposure by using organic methods.
Content marketing plays a vital role in CRO as it generates traffic, however, if things are poorly implemented, you will not receive a rise in leads and sales.
CRO is a complicated topic as it includes a mixture of copy, design, building website trust and many other aspects that other marketers fail to notice. We have seen many top sites gain traffic, but when it comes to their revenue, it is not what they expected. The reason is that it does not convert well.
If you feel that, your CRO is in place and only have a few leads, then do not blame the user’s behaviour as you or your digital marketing provider may be making some mistakes.
Here are some of the fundamental conversion optimisation mistakes that you need to avoid generating leads and sales:
1. Stop being impatient
Trust us CRO takes more than patience and new digital marketers forget this and start a test implementing a winning variation without waiting to take other tactics into consideration that may work better. We know that clients get anxious and want to see results quickly, but doing it in this manner may be good for now but not in the end.
Stop being impatient and wait for your statistical data completion that targets different occasions. This, in turn, presents you with a higher chance that the conversion increases. Even the time of day or the day of the week has an impact on conversion procedures. Gather your information for longer periods and analyse what works best for dissimilar times.
2. Maybe Your Website Is Slow
You may have a great looking site and your call to actions may be stunning, but you are still not receiving the leads you expected. Have you thought about checking your site’s speed? Load times are an important factor of the average user experience and most visitors will leave if a site’s load time is not instant.
You should not overlook this one factor as even a one-second delay on any of your pages loading speed causes a 7% decrease when it comes to client conversions. When compared to SEO and organic SERP ranks your page load speed may not have the same impact, but is a major concern. If your client waits for your page to load, they will eventually leave and look somewhere else.
You can speed up your site by removing plugins and unnecessary files and implementing efficient caching software, get a content delivery network (CDN) and improve your image sizes.
3. Do the Design Elements Blend?
Many marketers consider design as the first element for conversion rate optimisation as your site needs to run on different types of devices. As we are living in a mobile age, you need to use the mobile strategy first to optimise your traffic.
The first step that should be taken is getting your site mobile friendly, even before we jump to the desktop. Mobile usage rates are now higher than ever so having a website optimised for this expanding group of users is absolutely VITAL.
4. Are You Making Use of Visual Content Marketing?
Have you ever looked at an image? An image speaks a thousand words and an infographic speaks a million. Forget about the text only when it comes to marketing your content. Add additional design elements that include videos, table of contents, presentations and more to enhance the user experience.
In addition, make sure that your visual contents are optimised for different devices.
By following, these techniques do not expect miracles overnight as conversion rate optimisation takes a time to develop. Use different principles to your advantage, making sure that you avoid the common CRO mistakes. By playing by the rules you stand to make a massive difference when it comes to the performance of your website.