Don’t Make These Mistakes with SEO

SEO has rapidly become the single most important tool a business has at its disposal according to SEO Experts in Sydney.  Unfortunately, many businesses owners don’t fully understand how to use it, and in some cases, they can actually unwittingly harm their businesses.

The first and biggest mistake is not considering SEO from the very start.  Incorporating SEO into every step of building the business should be the goal.  With that, you’re already a step ahead of many other business owners.

Issues with the Website Itself

Website visitors are extremely fickle.  It doesn’t take much to turn off a visitor, to send him or her to another website that operates more smoothly.  Don’t make the mistake of creating a website that loads too slowly.  It can be pleasing to the eye to use intricate designs and commands, but these may bog down your website and frustrate potential customers.

Overlooking or ignoring broken links is another website problem.  Check your links regularly to ensure that they lead where you think they lead.  Again, this is about making your potential customers happy and keeping them on your website, instead of going to another one.

Protect Your Business Info

Another huge mistake is not protecting your research data, and your online information.  Cyber attacks are one of the biggest threats to businesses today, and any business can be a target.  Protect yourself by backing up your business records and information, either at an off-site location or with an online storage company.

Manipulating Your Rankings

A manipulative link scheme refers to attempting to boost search rankings by building links unnaturally.  Examples of manipulative link schemes include buying links, using automated software to build links, and building links from link farms.  While your business may get a temporary boost from these, these schemes can result in an algorithmic penalty against your website.

Keyword Stuffing

More is not better.  Using keywords as many times as you can will not improve your rankings, since search engines like Google use semantic search, rather than relying solely on keywords.  In fact, using too many keywords will likely cause your ratings to go down, due to the algorithms used.

Bad Content

It’s better to write no content at all than to publish bad content.  Bad content includes content that is extremely short, poorly written, too general or vague, or just completely inaccurate.  Customers don’t like to be mislead, and will flee in droves from your website.

Last but not least, do not allow spam comments to take over your blog.  If you choose to allow comments, read through them on a regular basis.  People tend to forget about manners when posting comments online, and you don’t want potential customers to be offended.