Google Ads Management & PPC Management
WHAT IS PAY-PER-CLICK (PPC) ADVERTISING?
Pay-per-click (PPC) is simply a way to market your business on the internet. As the name suggests, you create the ad, and ‘pay’ for the cost of your ad by paying a fee each time one of your ads is clicked.
Essentially, PPC is a way of buying visits to your site rather than attempting to earn those visits organically through SEO. Search engine advertising (like ads on Google!) is one of the most popular forms of PPC. It is a very effective way to start generating traffic immediately while waiting for your SEO work to kick in, which could take several months to start showing results.
WHAT ARE GOOGLE ADS?
Google Ads, also referred to as Google AdWords, is Google’s PPC advertising service. The PPC model that Google Ads uses allows your website to get very high on the search engine results page by bidding on keywords. All you have to do is outbid your competitors on the search terms you are targeting and outrank them (of course, your ads and landing pages also have to be better!).
The search engine result page (SERP) is usually filled with organic rankings. But because ads are always placed at the top of the page, with Google Ads, your website can rise quickly and be one of the first search results seen by your target audience.
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How Can GWM Help You Get Ahead?
With the help of Google Ads, your business can get to the top of search engine results pages faster than any other way. SEO is very effective, and as an SEO company, we believe in it, absolutely. But SEO is a long-term (and long-lasting!) strategy and it takes time to see those results grow. Google Ads, on the other hand, are capable of providing almost instant results.
Our PPC and Google Ads Management team has years of experience managing businesses’ accounts from many different niches. Whether it’s regular service-based websites or eCommerce websites with a Google Shopping component, we can manage it. And we stand by our work by providing real-time access to all the accounts and reports.
Besides providing a complete account setup, our Google Ads & PPC management package includes display banner design and implementation, as well as landing page design and implementation if needed (landing pages are provided to non-eCommerce businesses usually). So, you’ll have everything you need to start getting traffic and leads quickly!
BEATING THE COMPETITION
Google Ads is an advertising platform open to everyone (almost everyone — some restrictions do apply, such as abusive substances, regulated substances, medical substances, explicit content and gambling). So, with this amount of access, how can you be sure that you are ahead of the competition?
It’s pretty straightforward — be better than them. And not just better in one way, but better in every way. Luckily, with Google Ads, it’s easier to be better.
Unlike with SEO, where Google hides most of the factors that influence rankings, with Google Ads, every factor is readily available and accessible to the public. So, for your ad to show higher than anyone else’s, your ads need to have a higher Ad Rank than those of your competitors — simple as that.
Of course, it’s easier said than done. Ad Rank is calculated based on many different factors that influence the final ad placement during the bidding phase. The most important factors are bid heights, ad quality and landing page experience. That’s why it’s essential to have an experienced Google Ads and PPC manager at your side.
You’re in luck! Our Google Ads and PPC specialists are among the best in Sydney. And we’ll make sure you outrank your competition.
Give us a call today. Let’s work together to ramp up your online visibility, increase your revenue-driving traffic and rocket your sales into the future.