Google Penalty Removal
When a website is subject to a Google penalty, it can be very hard for it to attain a high rank again. This is because the search engine knows its history of nefarious conduct and is tentative about listing it as valuable content. Even if bad practices have been suspended, Google will likely remain unwilling to offer any improvements.
Fortunately the burden can be lifted in just three steps which have been simplified for your benefit.
- Finding out why the site is being penalised,
- Correcting it and implementing measures to ensure it never happens again and
- Submitting a reconsideration request
The process is like trying to convince your partner you are worthy of being taken back after a fight, so it requires a lot of effort.
Diagnosing the SEO Issue
This step can be easily accomplished with an SEO tool such as Majestic SEO or Google Analytics, see Chapter 10, these programs are integral to pinpointing penalties.
1. Fixing the SEO Issue and Documenting
It is important that when undergoing the restoration process, that everything be documented. For example, if you are suffering from low quality back-links then you should list them in a Google spreadsheet (if possible). Documenting is important when it comes time to submit the reconsideration request as it will serve as evidence of your good intentions. It is important to document successes and failures in this area when it come submitting the reconsideration request.
A nifty tool that comes in handy when dealing with poisonous back-links.
3. Submitting a Reconsideration Request
This is the final step in the process. Essentially you are telling Google:
- What you have done wrong
- What you have done to fix it
- Conveying the measures you have taken to ensure it never happens again
- And Apologising
Be specific and as truthful as possible, own up to your mistakes. If it was an SEO provider who committed them, provide their name to Google.
4. Play the Waiting Game
Do not expect any instant ranking boosts.
After you have submitted a request do not expect a response for a few days or even weeks. Even if it is accepted, it can take a longer while still before you notice any significant changes in SERPs, unless perhaps your website is now being indexed again. Potentially it is possible your site might not rank well even without the penalty.
Still without the burden of a serious Google penalty, your website and all the pages therein should be strong enough to fly sky high in SERPs. SEO penalties are serious because they cannot be counted on to go away on their own. If you site has been de-indexed or its rank has taken a heavy battering then it needs to be corrected pronto. By adopting a new strategy to correct negative SEO practices and never engaging in them again is the first step toward attaining a reconsideration request that is approved.
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