Google Penalty Removal

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    What is Google Penalty Removal & How Does It Work

    Receiving a Google Penalty can seem like the end of the world for your business, especially when you’ve put so much effort into your digital strategy and presence.  But it’s not the end of the world. As an accomplished, experienced SEO agency, GWM Sydney will help you overcome the hurdles and remove the Google Penalty.

    Google Penalty Removal may be a bit of a complicated process. Still, with the help of our team of professionals, it is definitely solvable. Our goal is to first remove any possible issues on your website and then future-proof it against similar problems.


    Types of Google Penalties

    There are several different types of Google penalties a website can face. These fall into two main categories: manual and algorithmic penalties. 

    Manual penalties occur when a Google employee determines that the website or parts of it are against Google guidelines based on a manual review of the website. These are easy to spot since they are highlighted in Google Search Console for your website.  

    Algorithmic penalties, on the other hand, occur when a signal triggers a specific element in Google’s algorithm. They are much harder to spot, and therefore, it can take more time to fix them and bring your website back into the game.  One of the most critical steps of the Google Penalty Removal process is determining which one of these penalties has hit your site.


    Manual Google Penalties

    If you suspect that your website was hit with a penalty, the first thing we’ll do is to check Google Search Console. You will receive a notification on this platform that will let you know whether your website has received a penalty from a manual review by a Google employee and why the penalty happened. Google Search Console also provides resources to help mitigate the penalty.

    When we’re finished identifying what type of penalty has brought your site down, we take a look at the best way to approach the cleanup process. We’ll help you implement those changes so that you once again meet all of Google’s requirements. 

    Once all aspects of your website are brought in line with Google’s guidelines, we recommend submitting a reconsideration request. With this document, we outline why you believe you received the penalty, as well as the actions you went through to correct the issue. 

    The reconsideration request is an important document and we take it seriously. That’s because it’s our chance to reassure Google that you will make sure this won’t happen again. We must show them that you’re willing to own up to your mistakes and let them know that you’re ready and willing to do whatever it takes to correct any potential issues moving forward. We demonstrate your accountability and honesty as they are crucial for getting the penalty removed from your website.


    Algorithmic Google Penalties

    When it comes to algorithmic penalties, we’re diving into a bit more of a challenging area. If your website gets an algorithmic penalty, it’s not that visible. You don’t get a notice from Google, like you do with manual penalties. Instead, we have to go through your data on our own, analysing what we find until we can determine whether your website has been affected by a penalty. We also need to take a good look at all the possible factors to determine which part of the algorithm is creating the penalty on your website.

    However, not receiving a notice from Google once the site has been hit with an algorithmic penalty is not the only problem. There’s also no option for sending a reconsideration request. In the past, your SEO agency would have to go through an entire clean-up process of what they ‘think’ may impact your website and then just hope for a speedy recovery.

    Today the process is still essentially the same, but because Google algorithm updates happen with more frequency, recovery can be more rapid. There are a few significant annual updates and dozens of smaller ones happening quarterly or even monthly. So if your website gets affected by any of those updates, you’ll need to put in the work to clean up your site, but this work will get noticed much faster because of the more frequent updates.


    How to Determine Whether Your Site Has an Algorithmic Penalty

    This might seem tricky, but don’t worry. We have a way to help you. As one of the first steps of this process, we take a look at your website performance history in Google Search Console or your traffic data in Google Analytics. This information can help us see whether your website has been affected by an algorithmic penalty. Any major dips in organic traffic could indicate that an algorithm change has impacted on your website’s rankings. 

    If you’re not familiar with Google Search Console or Google Analytics, our experts are here to help. Not only do we monitor all of the changes happening with Google algorithm updates, but we also understand all of Google’s tools, inside and out. We can recognise issues quickly and efficiently and help you recover your traffic.

    We know that most of these terms and processes might seem intimidating for an average user. But don’t worry! Our GWM Google Penalty recovery team is among the best in the country. We will help you understand the reasons for the decline and help you get back on track.

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    Our Google Penalty Removal Process

    Our approach to solving Google Penalties is systematic and effective. The response to a possible Google penalty, be it manual or algorithmic, has to be swift, but more importantly, thorough!

    Our SEO experts are capable of identifying issues and outlining solutions within 48 hours. However, full resolution and implementation will depend on the scope of the problem and your level of cooperation. Regardless, we can get you back on track quickly.

    Once your website is back on track you might worry about penalties being applied in the future. But GWM not only fixes websites affected by Google Penalties, we also make improvements to ensure that it will never happen again.

    Our four-step Google Penalty Removal process involves: 

    1. pinpointing bad links

    2. content improvement

    3. website re-optimisation

    4. future protection.

    These steps will ensure you stay in the good books with Google now and into the future.

    • 1. Pinpointing bad links

      The first step in our Google Penalty removal process is pinpointing bad links. We check whether there are any low-quality or unnatural links that are pointing to your site. If that’s the case, we mark those links for removal. 

      There are hundreds of signals that might implicate a bad website link. The most important ones are:

      • Google indexing;
      • domain age, rating/authority;
      • presence of SSL certificate;
      • the type of content on the website (such as adult, gambling, medicinal, drug-related);
      • Indications of a linking scheme (such as private blogging networks created to be cheap link farms); and
      • topical relevance.
    • 2. Content improvement

      As the next step we analyse and improve your site’s content.

      If we determine that there are pages on your website that have little or no content, we mark them for re-optimisation. Also, if any of the pages contain plagiarised content, we get our content team of creative SEO experts involved. 

      Their job here is to produce high-quality, unique and relevant content that appeals to both users and Google. By working together, they conduct well-organised and detailed keyword research and analysis to determine adequate phrases that will help your page get ranked. We also pay close attention to keyword density, the relevancy of the written copy, its uniqueness and the number of words on a page.

    • 3. Website re-optimisation

      Once the links and the content are checked, we examine the remainder of your website for additional issues. Everything from metadata (titles and descriptions) to rich snippets are checked for each of the pages. We do this to be thorough and ensure that the website is ready in every sense to find its way back to the top of search results and stay there for as long as possible.

    • 4. Future protection

      The most significant advantage our SEOs have over the competition is their constant education and development. We make sure that they are kept in the loop with the latest developments with Google’s algorithm.

      We’re not only up-to-date with the latest changes, but we also keep track of future changes and announcements. This helps us future-proof all of the websites we work on and prevent any possible future infringements with Google.

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