Mobile Optimisation is a Must for Your Website in 2017


According to Statista, the worldwide penetration of internet usage via mobile devices is over 52%, this means more than half the global population rely on mobiles for their browsing needs. As a result having a website that is optimised to meet the needs of this burgeoning market is an absolute must. To do otherwise is to cut your target audience in half, leaving yourself with the smaller piece of the pie.

A website that is NOT mobile optimised will not appear as pleasing on a mobile device than it would on a regular desktop computer. This is because of the screen sizes and relative difference in usability. Just because the operating systems look and feel similar does not mean they are the same.

This also potentially applies to SEO rankings. A website with a high Google rank on a desktop may have a low one on mobile devices.

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