The Shopify platform has been consistently growing in popularity since it was launched. As an eCommerce platform, it’s certainly one of the best. In fact, right now, many of the top websites are using this CMS with more and more getting on board every day.
But just because it’s popular, doesn’t mean that you can simply create your Shopify website and start generating business. As with any CMS, optimising your Shopify site is a vital part of ensuring visibility and therefore profitability.
Creating a web-based business using Shopify’s interface might be simple, but optimising it for increased search engine rankings requires effort and expertise. Often in-house teams of small and medium-sized businesses are not well equipped to handle this challenge. This is where third-party Shopify SEO agencies like GWM come in.
At GWM we’ve worked with many Shopify stores and clients. We know the ins and outs of Shopify and how to optimise it for users and search engines alike. And we’re experts at strategising excellent SEO improvements for Shopify sites. Using our state-of-the-art Shopify SEO services, we help you target the right demographics, increase your traffic and grow your business.
With the help of our experienced team, you can drive more traffic and attract more customers. You’ll find you can stand out in today’s competitive market. And that means more business growth and, most importantly, more revenue.
Strategic Shopify SEO Services
One of the things that sets GWM apart from other Shopify SEO services is the fact that when we craft a strategy for clients, we think big. Our goal isn’t to simply improve one element, such as keywords or internal linking. We’re not trying to get you average results or ‘typical’ growth. Rather our goal is to create a comprehensive strategy that provides the best SEO Shopify experiences for your customers while ensuring that you’re hitting your big targets, in traffic, growth and revenue.
But we don’t stop there! When you work with GWM to optimise your Shopify business, you can expect a multitude of benefits to accumulate. And we wouldn’t have it any other way.
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Get It Done Your Way
Handing the reins over to a Shopify SEO agency and letting them optimise your website from scratch is easy. But it doesn’t always give you the best results.
It’s important to keep your branding consistent across multiple platforms, which is why we don’t just take your website and run away with it. Instead, our GWM team cooperates closely with you at all stages of the process. We want to ensure that we’re giving you exactly the kind of SEO that you need for your business, while still maintaining your brand image and identity.
We take your input and suggestions, your branding documents and guidelines, and create a strategy that will keep your online presence consistent. Not only does this benefit your brand’s image, but it also streamlines optimisation. People will continue to know you and love you because your branding will remain strong and undiluted.
A Customised Blog Strategy
As you might already know, your blog plays a crucial role in SEO. A good blog post strategy can attract organic traffic and search engine crawlers to your website. It’s also surprisingly effective at improving your Shopify store SEO. That’s why optimising your blogs can have an enormous impact on your leads and sales.
Our teams of experienced writers and link builders can help turn your website’s blog into an SEO machine. We stay true to your brand voice, while providing you with useful and high-quality content that will improve rankings significantly. Even if you’re confident in your in-house team’s content, we can still make vast improvements with proper keyword research and implementation.
Monitor Your Results
Without proper analysis, you might as well ignore any optimisation efforts. As with any strategy, testing of your approach is vital. So, you need to have a good idea of how well your SEO strategy is working in order to know where to make improvements.
When it comes to online analysis, we highly recommend Google Analytics. But using it can be difficult if you don’t have a lot of experience with SEO. The good news is that we can take over this part of optimisation as well.
Our team can perform a detailed analysis of your blog, website and Shopify store to understand all the data before deciding on the next step of optimisation. Once we have all the relevant metrics ready, we can start planning an effective strategy. During this time, we’ll also consult you to better understand your business-specific SEO goals. With that data, information and analysis we can guarantee that you’ll see much better results from your Shopify store.
Create Smart Links
Link building is an essential part of every SEO strategy — and this goes double for Shopify SEO. To give your website and Shopify store good authority you need a healthy portfolio of smart, targeted links. Lazy and black-hat tactics simply won’t cut it.
GWM are experts in creating smart link building strategies that will grow your business organically. Our team of link builders will work tirelessly to provide you with high-authority links from different authoritative sources that have a good fit with your own business. We utilise online review management, social media pages and other effective methods to make this happen. Along the way, we also promote your brand and make sure that users can find your store with ease.
The end result is a Shopify store with higher organic traffic and better SEO metrics.
Get Technical With SEO
When it comes down to it, you’ll always need some form of technical SEO to optimise your website and Shopify store. You wouldn’t build a home on a cracked slab, right? In the same way, it won’t benefit you to spend time and resources doing all the great on-page and off-page SEO work, if your technical foundation isn’t strong. Technical SEO is what sets you up for all the other great optimisation work to do it’s thing.
But don’t worry if ‘techy’ stuff isn’t up your alley. As it so happens — we specialise in technical SEO, as well!
Our technical Shopify SEO services include a detailed website and online shop audit to determine if there are any elements that drag your rankings down. We cover everything from crawl errors and redirect issues to site speed and tag optimisation.
No matter where there are issues — we’ll find and correct them so that your site can continue to run well into the future.
Our SEO experts adhere to all Google’s recommended practices and all SEO best practices, so you never have to worry about getting sub par service. And, of course, we’ll always consult you along the way.
If you want to get the best SEO Shopify services, GWM is the agency for you. We deal with every aspect of Shopify SEO — from design to analytics—and we do it efficiently and effectively.
Our services won’t break the bank either. In fact, we’re also one of the more affordable Shopify SEO agencies in Australia, which means you get the best SEO services around, at a price point that feels good.
If you want to learn more about our full suite of Shopify SEO services, get in touch! We’d love to come on board and help your business prosper.Learn More About GWM
Designing the Ideal Shopify Store
You can’t judge a book by its cover, but people will certainly judge your online store by its design. Choosing a Shopify store theme is simple enough. But optimising that design is much more complex. A design that isn’t search engine and user friendly will drastically cut your rankings, impact your traffic and, ultimately, affect sales. If a user can’t navigate your page easily — what’s the point of optimising anything else?
That’s why we put extra emphasis on proper design practices when working on your Shopify store. We optimise things like site navigation and visual hierarchy to make your store more practical and appealing while also placing relevant product filters to further simplify navigation. Best of all — we provide regular site maintenance and support to make sure every element continues to function as per the plan.
With GWM behind the design your site will feel frictionless and easy. That means happier customers. And happier customers mean more sales for you.
Give us a call today. Let’s work together to ramp up your online visibility, increase your revenue-driving traffic and rocket your sales into the future.